Content Marketing isn’t a new discipline. Modern marketing traces its roots to John Deere and its launch of The Furrow in 1895. The company positioned itself as a publisher with an objective of providing farmers around the world with agricultural news and information they could get nowhere else. Nearly 120 years later and with an audience of over one million in 40 countries, it is safe to say that The Furrow made an indelible imprint on not only agriculture but also marketing.

John Deere understood its audience—who they were and what they found valuable (i.e., farmers who needed recommendations and ideas on how to plant, grow, and harvest better crops). The company also knew where that audience consumed content (viz., print magazines).

With a breadth of experience and a proven track record in content marketing that includes 25-plus editorial and creative awards, TIRO Communications can help you define your audience and  identify the communities where they consume content. We’ll then work with you to chart the journeys your prospects and customers take when reaching a purchase or consumption decision and plot content types to the moments of inspiration milestones.

Some of the strategies you need to consider and address when building or reassessing your Content Marketing initiatives include:

  • Persona Development
  • Customer Journey Mapping
  • Demand-Gen Ideation and Execution
  • Content Scoring
  • Acquisition Demand-Gen Strategic Development
  • Consumption (retention) Demand-Gen Strategic Development
  • Editorial Strategy and Development
  • External Influencers
  • Internal Influencers
  • Newsrooms
  • Brand Strategy Content Alignment
  • Content Curation
  • Content Marketing Management Systems
  • Content and Campaign Analytics
  • Brand and Editorial Style Guide

Whether you have a content strategy in place that is delivering desired business outcomes or looking for a marketing agency that can provide both strategy and execution, TIRO Communications has you covered. We can spin compelling, memorable stories with the best, while ensuring strategic alignment with your brand messaging.

Some of the Content Marketing functions where TIRO Communications can help include:

  • Blogs
  • Magazines
  • Thought Leadership Hubs
  • Web Banners
  • Press Releases
  • Email Promotions
  • Social Media
  • Corporate Brochures
  • Newsletters
  • Editorial Development/Management
  • eBooks
  • Case Studies
  • ROI Analyses
  • Online Community Content
  • Cartoons
  • Animation
  • Solution Videos
  • Q&A Video
  • Video Testimonials
  • White Papers
  • Thought Leadership Reports
  • Newsrooms
  • User Groups
  • Field Event Planning
  • Web Content and Design
  • Solution Briefs

Are you ready to get started? Contact us today to schedule time to discuss how we can help you.

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