TIRO Communications is named after Marcus Tullius Tiro, the secretary for Cicero whose influence on philosophy and rhetoric was monumental. Most of us know Cicero, a prolific writer, orator, and political leader at the close of the Roman Republic (1st century BCE).
However, most of us don’t know Tiro. He was the storyteller, the one who captured Cicero’s teachings and speeches in writing using a special shorthand called Tironian Notes that became the scribal handbook for note-taking for more than a thousand years.
Just as Tiro helped tell Cicero’s story and provided the framework for many others who followed, marketers today aspire to tell their organizational and customer narratives through multiple modes of communications—in writing, via audio, and through video.
TIRO Communications is focused on two areas of marketing: Customer Marketing and Content Marketing. We believe these are inextricably intertwined and an integrated strategy and approach turbocharges the end results. We also contend that—with the right strategy and the right execution methodology—organizations can achieve results that truly impact bottom-line performance.
The Founder and Chief Content Strategist at TIRO Communications, Patrick Spencer, started off his marketing career in Customer Marketing. His roles evolved over the past 15 years to include Content Marketing and other functions such as Demand Gen and Digital Marketing—in both Fortune 500 and entrepreneurial environments.
During the course of their careers, the team at TIRO Communications has produced produced thousands of case studies, upwards of 600 videos, nearly 900 podcasts, hundreds of magazine articles and blog posts, countless copy for advertisements, overseen thousands of user group meetings, and much more. And the proof is in the pudding; the team has been awarded 25-plus editorial and creative awards for their thought leadership around Customer and Content Marketing.
TIRO Communications 